Sustainable Knitwear Brand LAM Nominated for two for London Fashion Awards – 2026

‘Knitwear Brand of the Year’ & ‘The sustainability Award’

London Fashion Awards Announces 2026 Nominees Ahead of Upcoming Ceremony The London Fashion Awards has unveiled its nominees ahead of its inaugural ceremony, set for 21 February 2026 at the De Vere Grand Connaught Rooms. Launched by Creativeth in collaboration with the newly established London Fashion Council, the annual programme aims to spotlight and celebrate excellence, creativity and innovation across the UK fashion sector.

The 2026 shortlist intends to reflect a broad cross-section of the industry, spanning heritage tailoring, progressive womenswear, accessories, knitwear and outerwear, alongside emerging design talent. Then the Sustainability Award and Fashion Innovation Award highlight the growing commercial importance of responsible production and technology-led solutions. A new Fashion Impact Award further recognises voices shaping industry dialogue and cultural influence.

Nominees were selected by a jury of editors and industry executives – “We are proud to recognise a group of nominees whose work continues to push fashion forward creatively and culturally,” said Joy Johnson, marketing executive at Creativeth, said in a statement.Lam Clothing – is a London Fashion Knitwear sustainable brand, focused on versatile, minimalist pieces with a contemporary edge, emphasizing quality fabrics and effortless design for everyday wear.

‘The Sustainability Award’ recognises designers and brands leading the way toward a more conscious, responsible future in fashion.

ABOUT LAM

LAM, founded in 2020 by London based fashion designer Lucy Anne Makewell to create a luxury, contemporary, eco – conscious knitwear brand, showcasing the best in British design. The effortless knitwear has a feminine edge andunexpected details, whilst simultaneously caring for the environment.

Effortless, gorgeous knitwear, which is age-less and season-less is at the heart of LAM’s commitment to support a change in the way we shop – “good design is not dictated by seasons but by ‘what we want to wear’. Our products are not just for one season, but for years to come – we are not trend-dependant”. LAM continues to stock ‘hero’ styles if there is a demand for that design, whilst also adding newness to the collection – “we want to encourage longevity in our products and support the movement to slow fashion”.

Supporting the slow approach to fashion, LAM has always been fully committed to fulfilling as many sustainable / eco conscious policies as possible. All the luxury yarns adhere to a commitment for environmental protection and and make you feel good both personally and ethically” are sustainable throughout their production process. “We want to design collections which are easy to wear, stylish, LAM offers versatility in their approach to their business model, by uniquely offering varying options for their customers / stockists, whether it be direct-to-customer, pre-order wholesale or in-season buying. This has allowed growth for the business and low risk for stockists during the recent uncertainty in the retail sector.

Supporting LAM is a step towards supporting great British design, independent brands, women in business, social consciousness, and slow fashion. Look good and feel good #lovelamclothing

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